To honor the biggest sport event of the year, ESPN TV collaborated with top-tier New York ad agency Wieden + Kennedy to give birth to 32 original soccer posters, one for each participating country at World Cup 2010 hosted in South Africa. Every poster symbolizes football and national tradition of the country.
These posters can be seen on such places as print ads, billboards, bus shelters, hand-painted murals on buildings, food trucks, a print insert, 3’x4’ art gallery pieces, art books, digital banners and rich media banners.
Spain
South Africa
Slovenia
Nigeria & South Korea
Paraguay & New Zealand
Uruguay
Slovakia & Argentina
Portugal & Brazil
Mexico
Italy
Germany
Japan & Honduras
Ghana & Cameroon
France
England & Holland
Denmark
Serbia & Greece
Australia
Côte d’Ivoire & Chile
Algeria & North Korea
